The Importance of a Mobile-Friendly Website for your Business
With businesses striving to establish an effective online presence in today’s digital landscape, the importance of having a mobile-friendly website cannot be stressed enough. According to Google, 61% of website visitors are not likely return to a website that is hard to access on mobiles and around 40% of these users would potentially land on a competitor’s website. Losing potential customers in that manner is certainly not appreciated by any business. Moreover, stats show that 57% of visitors would not recommend businesses that maintain websites with poor performance on mobile devices.
If that is not enough to convince you, here are a few reasons why a mobile-friendly website is important for your business and how it helps attract more visitors.
1. Google Puts More Emphasis on Mobile-Friendliness Than Anything Else
The evolving Google algorithm now gives more importance to the mobile friendliness of a website than ever before. The recent changes made to Google’s algorithm have also refined how Google displays the results of a mobile search. As a result, websites that are mobile-friendly tend to rank better in Google as compared to the ones that have not been optimized for mobile search.
2. It is the Industry Best Practice
Mobile-friendly websites have become more of a norm and a quality best practice. And, when everyone else is following it, you should as well to stay competitive. Besides, users expect pretty much the same experience when they browse different websites using their smartphones. So, you really need to give them what they are looking for, otherwise they ma navigate away to your competitor’s website.
3. It Helps You Attract Customers
After all, it is about the experience your website visitors have when they land on your webpage. You not only want to provide them with the information they are looking for right where they want to see it, but also give them an intuitive browsing experience on mobile devices. Delighted customers are always likely to come back to your website and even do some word of mouth marketing for you.
4.Increased Conversion Rates
Increased web traffic, through return visits and achieving a better ranking in Google gives you an amazing opportunity for engaging with your target audience using some compelling content. As a result, you see an increase in qualified leads and, eventually, an increase in conversion rates as well.
In addition, many online shoppers are mobile users. They constantly keep looking for products or services they need as they surf the web. Allowing them to navigate conveniently and get easy access to what they are in search of will result in higher conversion rates and improved ROI.
5. It Helps Build Brand Image
Creating mobile-friendly websites with your customers in focus allows your customers to navigate smoothly and get access to everything they will. This positive browsing experience will certainly leave a lasting impression on them and improve your brand image. An overall satisfying experience, particularly when browsing on mobile, helps build trust and establish authority of your brand among the target audience.
If your business' website is not already mobile-friendly, you need to act fast and fix the loopholes where you are lacking. Your business will undoubtedly bloom as you move in the right direction.